As a small businesses owner you may be struggling with SEO to generate generate leads and sell my products. Good news is that you are not alone. We want to share with you 10 smart SEO solutions for small business owners.
Whenever we decide to buy a product or utilize a service, we turn to the internet and search online. Statistics suggest that over a billion searches are done every day. Again, the first five organic results are known to share 67.60% of all the clicks between themselves. (Source: Impact BND) SEO requires a sincere and ongoing effort from a dedicated team to see the rankings move up or at least hold on to the rankings on the first page.
There are almost a thousand such updates to Google’s algorithms every year, and some of them make a startling change to search rankings. You must ensure that the search rankings of your website remain stable and take the necessary steps towards the same. We will discuss some must-have features in the plans catering to SEO for small business.
If you are new to the SEO world, you need to start with keyword research and subsequent finalization of the keywords. There are various tools, including free ones like the Google Keyword Planner, that can help you. Having the keywords in the right places is essential rather than stuffing them all over the content. Having long tail keywords also helps in ranking for keywords with low competition.
Upon finalizing the keywords, your bloggers need to write enticing content that will bring more visitors to your website. Focus on how the content will benefit the visitors. You need to add relevant images to your content and tag with relevant keywords.
Search engines dislike duplicate content, and you must ensure there isn’t any on your site. If there are such pages, ensure you utilize the canonicalization feature to prevent such duplication. Also, check for any broken links and use the 404 page to tell visitors that the content is no longer available politely.
Once the content is finished, move on to optimizing the web page for search results. It starts with the page URL that needs to describe the content of the page. The page title and meta tags need to be optimized to pull more visitors. The title tag and the meta description are what will draw the visitor to your website and must be written with great effort. Do remember to insert the keywords at relevant places to enhance your SEO. WordPress users can take advantage of various plug-ins like Yoast for help in on-page optimization.
Your site needs to be responsive and mobile-friendly. Moreover, do optimize for a robots.txt and an XML sitemap and submit them to the search engine Webmaster. Structured data is equally important to improve search rankings as it provides information to search engines about the context of your webpage. The website must have an SSL/ TLS certificate to be secure as the non-HTTPS website are penalized during search rankings.
Engaging in backlinks is one of the ways to improve your search engine ranks. It is essential to engage in backlinks from a website with high domain authority. Your site should not have spammy and irrelevant links. The latest updates from Google prevent websites from engaging in paid links and having backlinks through link farms. Backlinks can be gained through high-quality content, guest blogging and influencer marketing.
When engaging in SEO services for small business, do remember to include social media as a significant part of your SEO strategy. While there are different schools of thought about social signals, they do affect your rankings. You have created gripping content, but you need to market it too. Adding share buttons on the post will help to make it visible. The visitors need to be encouraged to share the posts to their social media pages.
You must undertake periodic audits of your website to help you understand where you stand with respect to the industry best practices. You may either depute an SEO consultant or get it done online. To reduce the time for online search, we have collated a few of the better websites for you.
Screaming Frog: It is a desktop application that crawls your website and provides insights about any SEO problems. It has over thirty parameters, like response times, meta tags, security, anchor text, etc.
SE Ranking: It can provide the details of SEO errors on the site and create separate tasks for content writers, web designers and developers. It crawls based on seventy parameters.
Marketing Grader: It was founded by Hubspot and is easy to use. It provides a holistic view covering your blogs, social media, a lead generation apart from giving an SEO report.
Some of the SEO companies for small business are:
SEMrush: It is an all-in-one product that covers numerous SEO features. You can do an audit of the website and undertake keyword research too.
AHREFS: It helps you to track competitors and do other SEO related activities like keyword research, backlink analysis and rank tracking. It also does rank tracking.
MOZ: You can do site audits and continuous SEO monitoring using this tool. It also tracks your rank across multiple search engines, backlink analysis and keyword research.
Once you have set your SEO goals, you need to test them periodically. It will help you make suitable changes in the overall SEO strategy allowing you to make informed decisions. Some of the analytics tools you can use are:
Google Analytics: It is a free analytics tool that gives you insights about the demographics of visitors to your site. Including this tool in the scheme of SEO for small business is a necessity.
Crazy Egg: You can build heat maps and track where on your website, the visitors are clicking and how they navigate away from the site.
Kissmetrics: It helps to track the movements of visitors throughout your site and see the changes in their behavior and identify the recent referrers.
Are your competitors outranking you? Snoop on your competitors to gather SEO ideas using these tools:
Spyfu: You can analyses and download the most profitable keywords – organic and paid.
Rank Signals: It helps you find the backlinks and the sources of the traffic to your competition. You also get to know the blogging frequency of the targeted websites.