Are you stressed with your sales and website traffic going down? Though you are using the most common and latest keywords in your content but still not getting the desired results. Then you are definitely looking only the one side of the picture and completely neglecting the other one.
Redesigning the website requires a lot of planning. It all starts with undertaking online research about the best designers in town. Next, you need to bring them down for a discussion and request for proposals. Even after lengthy negotiations and closing with one vendor, your woes are only about to begin. Add some topping of frustration over project scope, timeline overruns and budgetary constraints, and it is a total mess.
Whenever we set up a new business, our first objective is to reach out to our target market. We set up a website and ensure that it gets the maximum possible visitors that we can convert into prospects. These prospects will then be taken through the buyer’s journey and culminate in a sale. The layout of your website should allow the visitor to gain knowledge about any queries they had. It makes the job of a web designer very critical.
Are you a small business? Do you operate in the B2C segment? Are you a franchise for a larger brand? Local business can be vital for you. According to research, 97% of customers search to find information locally.
Furthermore, research also shows that 46% of all searches on Google are local. (Source: GoGulf) Your website design needs change to accommodate the additional requirements to cater to local SEO. It helps businesses promote their portfolio online to their prospects who are specifically looking for that service. We will now discuss a few tips to improve local SEO.
You have come up with a brand new website with the hope of increasing traffic. There is a team of experts working with a set target ahead of them. The senior management expects quick results given the enormous amount of resources have been spent. The KPIs to measure success are in place. But how will you judge whether it is performing to its full potential? Only setting up KPIs will not suffice. The team must also check whether there are any gaps in the website – be it on-page or off-page factors. Hence, you will need to periodically undertake a website audit and plug the gas, if any. Let us have an overview of the benefits arising out of periodic checks.